How it all Works.

What is it

  • An online Gallery creating a nurtured platform for artists of all levels to display, market and sell their creative work, enabling them to gain exposure and experience the thrill of recognised achievement.  All unique and talented artists will also be afforded the opportunity to exhibit their work in the various Studios.

  • The the-art-room will host artwork, in all forms designed and created by artists in a range of studios. The aim of the initiative is to also include a broad range of schools, from primary through to the end of High School, and finally as tertiary students. Students may "donate" their work to the-art-room allowing beneficiaries the opportunity to access materials and support through the sales of their pieces.

  • An opportunity for emerging and student artists to realise that art is a profession as well as  gain much needed recognition through their creative acumen. This will also have a positive outcome reputationally for the schools / colleges / art courses which they attend. 

  • Art teachers / mentors will be able to incentivise their students accordingly through in-class competitions, challenges, events etc.


How do we do this

  • The curators will create a pool of artwork through contact with art communities, teachers, mentors, parents and artists themselves,  to create awareness and as such explain the opportunities afforded to all artists through the-art-room gallery. When the-art-room takes your art to market,  we will target audiences such as hospitality, office parks, corporates, hospitals, safari lodges art collectors, etc  (especially for commissioned pieces.)

  • the-art-room will also encourage and market commissioned pieces for and on behalf of the artists, where possible in addition to the sale of their completed pieces. Logistics will be arranged directly with artists, or through the-art-room depending on whether pieces are sold as prints or originals.  All shipping costs will be for the art-buyers account but please understand these unique artworks are situated all over the world and some in remote corners in Africa, hence shipping costs will be determined upon email enquiry to purchase a piece.  This also enables us to maintain and grow a good relationship with both our buyers and artists, wherever they may be.  


What does this all cost?


  • All sales revenue (excluding the-art-room commission) will be paid to the artist

  • From the-art-room commission a percentage will be given to beneficiaries. The artist will be given a choice of beneficiary, so as to feel a part of this worthy initiative. 

  • For large volumes of work and negotiated arrangements, an “exhibition space” fee may be applicable.  Packaging costs will be for the cost of the artist. 



the-art-room initiative was created by the mother of a schoolboy who recognised the passion, effort, and life-relevance that artists pour into their creative pieces. She realised that through her sons' art, each piece has it's own story to tell and is influenced by so many factors. All curators and partners of the-art-room  understand the time spent trying out new ideas, methods, styles, the frustrations, heartache, and above all the thrill of a completed masterpiece needs to be recognised.   As such the-art-room will do their utmost to play a part in achieving the much-deserved recognition our “artists in incubation deserve!”

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